Scope of work for Growth Marketing Lead:
- Someone to handle feature related communication
- Someone to handle voucher & promo-code utilisation for campaign
- Someone to handle always on CRM campaign, to nudge our user
In Detail:
(1) Product Marketing
- Project management for new & existing feature related campaign
- Crafting launch & always on strategy for product marketing
- Create creative brief for campaign
- Connect with execution team for each campaign
- Monitor execution
- Collaborate with analyst for post-campaign report
(2) Growth Marketing (Utilising existing tools)
- Generating voucher (for campaign or AdHoc request)
- Generating promo-code (for campaign or AdHoc request)
- Create campaign design (voucher type, mechanism & burn)
- Plan execution campaign related to campaign design
- Create segmentation for campaign
- Collaborate with executor for execution
- Document and write pre & post analysis
(3) CLM/ CRM
- Gather insight and pre-analysis before crafting campaign plan
- Create always on CRM campaign
- Scope of channel: PN, Inbox, Newsletter, Digital Ads, Social Media
- Prepare content for each channel
- Collaborate with execution team
- Create post campaign analysis, learning & optimisation
Requirements
- - Bachelor degree in Business, Computer Science, Math, Economics, Statistics, Marketing or relevant experience
- - Familiarity with project management tools (e.g. Trello)
- - A creative design-thinking and problem-solving mindset that can work in increments and exponents
- - Experience in consumer face campaign management
- - Good knowledge of SQL and basic experimentation process
- - Proficiency with multiple analytic and database tools common within a marketing organization (e.g., Clevertap, Tableau, voucher or promo creation, etc.)
- - Balance attention to detail with swift execution
- - Strong analytical skill & thingking
- - Systematic and logical approach to problem-solving, pragmatic in working around problems
- - Good time-management skills, with adaptability to meet tight deadlines and balance simultaneous work streams
- - Working experience in related field (campaign manager, growth and experimentation related job) is a plus.
