Kisi-kisi Bahan Ujian Riset Pemasaran!!!

bahan ujian chapter 1-2-4-5-6-7-10-11

1, iceberg principle: perbedaan decision problem dan riset problem
2. bagaimana proses penelitian melalui 4 tahap dengan beberapa langkah? lihat chapter 2.
3. Sumber data: data primer dan data sekunder
4. Skala pengukuran dan sampling
5. Apa yang masuk dalam probability dan non proibability? apa artinya?
6. riset design:ekploratory, causal, descriptive

info tambahan:
ingat-ingat tgl 26 Mei tidak ada perkuliahan riset pemasaran...libur libbur...yuk karaoke bareng! soalnya anak keuangan demen karaokean, kuliah dilupain...untuk informasi karaoke bisa hubungi Donald dan Lukman untuk registrasi.

Best regards,
Petrus Hepi Witono a.k.a lembutambun.
www.lembutambun.blogspot.com

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