Responsilbilities & Skills Social Media Manager Xiaomi Indonesia

Responsilbilities & Skills Social Media Manager Xiaomi Indonesia

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn't need to cost a fortune. We create remarkable hardware, software, and Internet services for and with the help of our users. Our marketing strategy is not conventional—we believe in being the coolest company in the hearts of our users, and for us, marketing strategy needs to be out-of-the-box and ambitious, but also highly focused on driving results.

As a Social Media Manager at Xiaomi Indonesia, you will work as a part of Xiaomi’s social media team alongside other business units to retain, engage, and acquire users for our social media platforms.


  • Monitoring Xiaomi Indonesia’s brand on all social media platforms
  • Build brand awareness by engaging relevant influencers and complementary brands
  • Manage social media marketing campaigns and day-to-day activities that include: 1) Developing relevant topics to engage current users and to acquire more users, 2) Design, create, and manage promotions and social media campaigns, making sure it fits in Xiaomi Indonesia’s overall marketing plans, 3) Oversee design and copywriting, making sure that it fits Xiaomi Indonesia’s tonality and attitude, and 4) Analyze key metrics and tweak strategy where needed
  • Compile reports for management showing results (ROI)
  • Coaching employees company-wide on content creation best practices


  • 5 - 8 years social media experience in the technology industry
  • Experience with developing social media strategies across all social media channels
  • Displays in-depth knowledge and understanding of social media platforms
  • Ability to measure success of social media campaigns
  • Fluent/native-level Bahasa Indonesia with working level English
  • Smartphone enthusiast and geek at heart
  • Experience in tech, marketing, or copywriting
  • Overseas education or experience is a plus

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