The Effects of the Covid-19 Pandemic on E-Commerce: a Survery on Brazilian Consumer Behavior - jurnal|lembu

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The Effects of the Covid-19 Pandemic on E-Commerce: a Survery on Brazilian Consumer Behavior

The Effects of the Covid-19 Pandemic on E-Commerce: a Survery on Brazilian Consumer Behavior

EasyChair Preprint no. 5783

8 pagesDate: June 12, 2021

Abstract

Brazil's e-commerce system has changed around insecurity and low-quality delivery, not being efficient and effective. In response to the Covid-19 pandemic, the Brazilian population was forced to leave insecurity and use e-commerce. But are the significant issues resolved? How do people shop online? What does the Brazilian market like when shopping online? In what ways do Brazilians use e-commerce? Has behavior changed? These are the critical aspects of this study. In an online survey of convenience, a probability sample conducted using a snowball method. The survey pointed out that the acceleration of e-commerce shows the urgency to ensure that the country can better use e-commerce to take advantage of the digitalization opportunities and help the government in its economic recovery.

 

Keyphrases: consumer behavior, COVID-19, e-commerce, Quality in services

 

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